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Senior Manager, Direct Response – Targeted Marketing

Date Posted: 27 September 2017

For our Tier 1 Financial Services client, the Senior Manager, Direct Response will be responsible for directly contributing to the profitability and growth of the Canadian and International Banking businesses through leading and managing sophisticated Targeted Marketing initiatives that deliver on acquisition, engagement and retention objectives across a vast customer database. 

The role is accountable for overseeing the development and end-to-end execution of Direct Response initiatives across multiple channels and marketing disciplines including digital, direct mail, telemarketing and branches. Additionally, the role is responsible for identifying, conceptualizing and developing recommendations for customer lifecycle interaction strategies and initiatives that deliver on specific business objectives, in a fast evolving digital and real-time marketing landscape.

This role is a great opportunity for a highly motivated, performance driven, collaborative and forward thinking individual to drive measureable business results.

Must haves:  7 – 10 years Omni channel Targeted Marketing expertise with an emphasis on Direct and Digital.  A strategic thinker who is data driven – passionate about customer segmentation and targeting and experienced at developing sophisticated offers and multichannel campaigns, well versed in campaign measurement techniques, test methodologies, statistical modeling, etc.

An excellent relationship builder and senior project manager who can oversee execution as well as roll up their sleeves and get things done individually

Experience building and managing a small team of 2 – 3 individuals at an Analyst and Manager level

Financial services experience a plus



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