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Associate Director, Marketing (HIV)

Date Posted: 7 November 2017
Job Title: Associate Director, Marketing (HIV)
Job Type: Marketing
Location: Mississauga

The Associate Director, Marketing (HIV) will be responsible for leading the development and execution of the HIV portfolio strategic business plan, support the tactical execution and overall promotion/positioning for the HIV portfolio. He/she will lead the development of the HIV portfolio life cycle plan and support the launch of new products/indications in the HIV category.  He/she will provide strong leadership skills with an ability to set a vision, lead change, drive results, and manage direct reports and the cross-functional therapeutic team.  This position reports into the Business Unit Director.

Essential Functions

  • Utilizes multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence) to uncover insights relevant to the development of franchise strategy and tactical plans
  • Contributes to the formation of franchise strategy for HIV and the overall Brand Plan and Promotional Plan for Action (POA).
  • Leads the development of tactical plans, messaging and communication strategy, and other customer initiatives aligned to the field sales POA
  • Leads the execution of the field sales POA, including development of sales tools, coordination with sales training, execution of sales meetings, and driving for results
  • Supports the planning and execution of customer and promotional strategy at key scientific conferences
  • Provides management and leadership to direct report(s); establishes focus, define clear roles and responsibilities, set priorities, manage work plans, and coaches and develops employees
  • Collaborates extensively across the organization to align strategies and execute tactical plans specifically with the cross-functional therapeutic team and senior leadership
  • Optimizes agency utilization and other external resources to address needs
    • Achieve franchise revenue and market share targets
    • Closely manages and achieves budget targets
    • Ensures compliance with all relevant laws, regulations and policies

Knowledge, Experience and Skills

  • 8+ years pharmaceutical/biotech industry experience required, including expertise in marketing and sales
  • Marketing functional leadership/sales management/HIV therapeutic area experience preferred
  • Demonstrated ability to launch new products and proven track record of driving brand/franchise growth
  • Customer-focused thinker with experience navigating stakeholder relationships including government/policy stakeholders
  • Strategic thinker with ability to develop and implement multidimensional marketing and business plans.  Demonstrated excellence in project management and proven track record of effectively managing multiple projects/priorities
  • Demonstrated understanding of pharmaceutical regulatory, market access and reimbursement environments


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