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Senior Manager, Campaign Management – Unica Consultant

Date Posted: 13 December 2017

The Campaign Management group for this Tier 1 financial institution is responsible for creating and delivering one-to-one direct marketing communications for clients that increase client engagement, client acquisition and client retention for business lines such as Credit Cards, Deposits, Lending, Insurance through various channels such as Branch, Call Centres, Email, etc.

Reporting to the Director Campaign Management, the Senior Manager, Campaign Management is responsible for building and managing contact strategies and direct marketing campaigns to enhance client relationships and drive customer acquisition and retention of products and services.


  1. Provide highly specialized advice and consultation to business partners leveraging customer relationship management (CRM) techniques to build contact strategies, direct marketing plans and campaigns
  2. Develop business requirements with internal business partners to achieve business targets and ensure messages are delivered to the right clients, at the right time, with the right offer.
  3. Build a thorough understanding of designated business partner group(s) & businesses in order to recommend client specific approaches to resolving high level, potentially high impact needs of their clients.
  4. Manage the end to end design and execution of direct marketing campaigns ensuring the delivery of offers to clients is completed to business requirements.
  5. Ensure a client centric approach is taken in product direct marketing strategies and plans
  6. Create new campaigns and improve the effectiveness of existing ones to meet customer needs, grow revenue and increase accounts
  7. Develop and deliver communications and presentations to business partners on client interaction and campaign opportunities and assessments leveraging analytics
  8. Lead and provide direction and consultation on projects related and associated to client interactions and direct marketing
  9. Improve and enhance business processes to increase campaign volume and effectiveness

People Leadership

  • Provide on-going advice and guidance to direct reports, including coaching on management disciplines, tools and techniques, processes and standards, and involvement in complex negotiations
  • Ensure exceptional staff are recruited, developed, trained, motivated, fairly compensated and retained.
  • Provide leadership to enhance the employee experience and creates a performance-driven culture while ensuring continual improvement of the capabilities of the team
  • Ensure appropriate goal setting, Performance agreements, reward and recognition activities are implemented within the team and that they are aligned with company strategies.



  • Experience and knowledge creating and implementing client contact strategies, programs and campaigns leveraging data-driven approach.
  • Well-developed annual planning and business process management skills to effectively develop and manage annual communication plans.
  • Excellent relationship building and interpersonal skills to develop and maintain internal and external network of contacts
  • Experience in managing teams with technical skills and business expertise
  • Experience and proficiency with campaign design and execution methods and tools  – Unica/SAS/SQL
  • Excellent Project planning, management and scheduling skills sufficient to prioritize large scale projects and meet project deadlines and for managing complex campaigns.
  • Knowledge and experience in leveraging statistical and predictive models and other targeting methodologies including segmentation.
  • Developed influencing skills necessary to gain commitment and support to desired objectives.
  • Financial Services Experience
  • MBA or equivalent business experience will be an asset.


Location Downtown Toronto

Compensation: $85 – 105k plus bonus


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