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Brand Communications Manager – Luxury Goods

Location: Mid Toronto

Hybrid Work – 4 days in office central Toronto/ 1 day remote

Salary Range $90 – 115k plus bonus and benefits

Individual contributor role reporting into Senior Brand Manager

GENERAL ACCOUNTABILITIES:

The Brand Communication Manager will be an integral member of this well known luxury brand global provider of men’s and women’s fashions.  This position takes a key role in planning, developing, and leading the execution of brand marketing & communication strategies and public relations activities, both external and internal.   Responsibilities typically include:

• Demonstrate ethical conduct and business integrity
• Demonstrates the brand entrepreneurial spirit by focusing on positivity and solutions-oriented results when solving problems and creating opportunities. 
• Engage and communicate in a consistently professional manner with colleagues, consumers, suppliers, and retailers
• Fulfill stewardship responsibilities by ensuring compliance with expected standards and controls
• Carry out cross-functional tasks to ensure that all necessary responsibilities are completed
• Dares to meet new standards while staying true company’s heritage
• Consistently looks for new and exciting opportunities to increase visibility through public relations

SPECIFIC ACCOUNTABILITIES:

Responsible for maintaining external communications from a press, retailer, and brand perspective in alignment with overall corporate goals.  Becomes the main PR and event contact person and fulfills marketing efforts in promoting the brand.  Work collaboratively with other Brand Digital Officer and visual production agencies.  Order visual materials, execute events, and update retailers on media co-op expectations.

Strategy and Budgeting

• Plan and establish communication objectives and priorities for the direction of the brand in conjunction with standards and requirements set by Canadian corporate and global Head Offices
• Determine annual market-specific marketing and communications goals
• Generate, analyze, and present reports on communications activities and future plans
• Prepare annual budget considering affiliate and retailer objectives and priorities
• Review actual results against budget, and prepare commentary to highlight material variances
• Update annual plan at least quarterly to facilitate monitoring of budget
• Institute and utilize departmental KPI’s and performance measurements
• Conduct an annual marketing and communications review of all retailer accounts to evaluate their adherence to company values and guidelines.

Public Relations and Communications

• Adapt the corporate communications plan for the Canadian market and plan activities and press trip offerings according to priorities
• Establish and maintain relationships with media outlets across Canada; interact with media at sponsorship and press events and conduct internal product presentations
• Act as the primary contact for all Canadian press inquiries; respond promptly and strategically to requests for photo shoots, images, and information
• Pitch press releases, new product information, and philanthropic program announcements to media outlets with the goal of increasing Canadian exposure
• Review copy used for retailer projects, including blogs, magazines, email marketing campaigns, and websites
• Develop press releases for our national retailers in advance of new store openings or remodels
• Manage tracking of media coverage; analyze and produce reports for various stakeholders
• Create and distribute internal communications material

Marketing and Special Projects

• Oversee corporate and co-op print and digital advertising activities; enhance our digital presence
• Generate annual Business Reviews that analyze retailer’s advertising and sales performance
• Attend various sponsorship events as a representative of the brand
• Organize and prepare various special projects and other tasks as required
• Conduct digital mystery shopping

KNOWLEDGE & SKILLS:

• University degree in a related field (Marketing, PR, or Communications).
• Experience in luxury brands (fashion/beauty consumer goods or retail) marketing and/or communications a must
• Knowledge in Digital Performance Marketing, Google SEO/SEM/E-commerce
• 8 – 12 years of relevant work experience
• Excellent interpersonal skills, with the ability to communicate effectively both verbally and in writing
• Excellent organizational, administrative and interpersonal skills
• Motivated, with drive to learn and impact favourable change
• Highly attentive to detail, good time management
• Ability to work independently and as part of a team
• Critical thinker, ability to problem solve and exercise good judgment
• Comfortable working under strict deadlines and balancing several tasks simultaneously while prioritizing deadlines
• Fluency in French an asset
• Proficient knowledge of MS Office
• Working knowledge of Adobe InDesign an advantage
• Some overnight travel required

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Patti Sanderson

Senior Consultant
416.581.1445 ext. 223
Specialty: Marketing, Communications, Direct Marketing, Digital & Social Media

Patti Sanderson has been a Senior Consultant at the Toronto office of Grapevine Executive Recruiters and has been successfully matching the needs of clients to the experience of candidates since 1991. Patti recruits in all areas of Marketing and Communications from Advertising to Promotions and Shopper Marketing to Public Relations and she has placed talented individuals at every level and function of an organization from Client Service to Product and  Marketing Management as well as Creative, Production, Research and Analytics.

In particular she has made a name for herself in specialized areas including Direct Marketing and CRM as well as all areas of Digital and Social Media and she excels at targeting specific criteria and filling the most challenging roles that combine exceptional marketing and people skills with topnotch analytical abilities.

She has developed long standing relations with both her clients and candidates based on the commitment she shows to her craft and the high standards she sets for herself. She is passionate about her job, caring about her candidates and driven to providing the best service to meet her clients’ needs in the areas of financial services, loyalty, ecommerce, telecommunications, technology, retail and healthcare.

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